AI for professionals · Free online course
AI for Digital Marketing and Social Media
Digital marketing with AI, from the funnel to the numbers: write content with AI without sounding like everyone else, rank in classic and AI search, run search ads and social with AI help, build email campaigns, and measure what actually pays. Built on Google's and HubSpot's own lessons.
- 9 modules
- 4h 40m of video
- Beginner
- English
- ₹0, free
- Lab practice in your browser
₹0Free for good
Worth ₹2,999 by length and depth against classroom training. It has always been free; that is not a former price.
No card. Checkout takes a minute and gives you a receipt.
Certificate ₹499, optional. The course is free either way.
Overview
About AI for Digital Marketing and Social Media
Do digital marketing with AI: write on-brand content, run search ads, social and email, and read the numbers that matter.
AI for Digital Marketing and Social Media is a free, self-paced online course from EDWartens for digital marketers, marketing students and business owners. It has 9 modules and 4h 40m of video lessons, with written notes, a practice task per module, a practical project and a final assessment of 15 questions (pass mark 60%). Learning costs nothing and needs only a free account. The optional EDWartens Certificate of Completion, verifiable by code, is a one-off ₹499 inclusive of GST for learners in India; it is not a vendor credential. Updated 1 November 2026.
Who it is for: Digital marketers, marketing students and business owners
This course includes
- 4h 40m of video lessons
- 9 modules with written notes and diagrams
- One final assessment: 15 questions, pass mark 60%
- Ask-an-engineer support from practising engineers
- Lifetime access, the course does not expire
- Optional verifiable certificate when you finish
- Step 1 of 3
Learn the 9 modules
4h 40m of video lessons, written notes and a practice task per module, at your own pace.
- Step 2 of 3
Pass the final assessment
15 questions drawn from every module, pass mark 60%, 3 attempts.
- Step 3 of 3
Take the certificate, if you want it
Optional, paid once, only if you choose it. The course stays free either way.
See the certificate and its price
A look inside
From the lessons
What a digital marketer does, and where AI fits
by Grow with Google
The customer journey and the marketing funnel
by Grow with Google
Writing marketing content with AI
by HubSpot
SEO in the age of AI search
by Grow with Google
Search ads, display and AI keyword research
by Grow with Google
Social media strategy with AI
by Grow with Google
Lesson frames belong to the creators named in the Credits and are shown from YouTube.
What you learn
What you will be able to do
By the end you will be able to:
- Map a customer journey and the marketing funnel
- Brief an AI tool and edit its drafts into on-brand content
- Write for both classic search and AI answers
- Read CTR, CPC, CPA and ROAS for your ads
- Plan a social calendar and an email sequence with consent
How it works
How this course works
Watch the lessons
Short video lessons, one module at a time, at your own pace.
Read the notes
Open the Reading tab for the written notes and diagrams of the module.
Practise in the 3D labOptional
Try the module in the free 3D lab, in your browser.
Check yourself
Answer the questions to see what stuck before you move on.
Final assessment
Pass the final once you have been through the modules.
Certificate, if you want oneOptional
Optional, with a page anyone can use to verify it.
Syllabus
Course content, module by module
In order, at whatever pace suits you. Each module ends with a practice task that builds on the last.
- Modules
- 9
- Video lessons
- 21
- Of video
- 4h 40m
- Final questions
- 15
- 01
What a digital marketer does, and where AI fits
2 lessons · 11m - 02
The customer journey and the marketing funnel
1 lesson · 32m - 03
Writing marketing content with AI, with lab practice:
4 lessons · 35m - 04
SEO in the age of AI search
3 lessons · 50m - 05
Search ads, display and AI keyword research, with lab practice:
2 lessons · 43m - 06
Social media strategy with AI
3 lessons · 41m - 07
Campaigns and email with AI assistants, with lab practice:
3 lessons · 34m - 08
Measuring what AI-assisted marketing achieves, with lab practice:
2 lessons · 23m Final assessment · 15 questions, pass mark 60%
3D lab
Practise in the 3D lab
Practise reading a campaign report honestly in the AI Workbench: catch a wrong click-through rate, claims with no evidence and an A/B test called a win too early.
- Check the AI's work: marketingAI Workbench, about 25 minOpen in the lab (opens in a new tab): Check the AI's work: marketing
Optional. Skip it whenever you like: it never blocks your progress or your certificate.
Project
The course project
Optional practice that ends in the kind of job the course prepares you for, with the documents that go with it.
About 8 hours
An AI-assisted launch campaign for a small block-print brand: campaign brief, content calendar, AI content rules and results report
Plan, create and measure a four-week launch campaign for a small direct-to-consumer brand, using AI where it helps and checking what it writes. You produce a campaign brief, a content calendar, one page of AI content rules and a results report. The report judges each channel against the brand's margin.
- 4documents in the pack
- 6steps to follow
- Laboptional: in the 3D lab
- 5things to hand in
- 8 hof work, at your pace
Do it in the lab: 5 steps.
Sample document pack, 4 documents, filled in for the scenario
- PlanCampaign brief: summer collection launch
- RegisterFour-week content calendar (week 1 extract)
- ProcedureNightingale rules for AI-assisted content
- ReportLaunch campaign results against targets
Read inside the course and download as a workbook. The project is optional practice, marked when you submit it; the certificate needs only the modules and the final assessment.
Tools
Software, hardware and lessons
Software
A free account on ChatGPT, Claude or Gemini; a free HubSpot account is optional. Nothing to install.
Hardware
Any computer or phone with a browser.
Who it is for
Beginner. No marketing background needed; if you already work in marketing, the AI modules will be the new part.
Video lessons by
- Grow with Google
- HubSpot
- HubSpot Academy
- HubSpot AI
- HubSpot Marketing
Independent creators, credited in full under Credits.
Software you need
What to download, where from, what it costs and how to install it. Every link goes to the maker's own site, never a mirror.
Nothing to install
One AI assistant
Any one is enough.
- 01Free plan with limits
ChatGPT
OpenAI, in the browser
- Runs on
- Any modern web browser, plus mobile and desktop apps
- Account
- A free OpenAI account
The Free plan allows everyday text chats. File uploads, image creation, voice and data analysis have tighter limits than paid plans, and ads may appear in some countries. Paid plans raise the limits.
Steps
- 1.Open chatgpt.com.
- 2.Click Sign up and create an account with your email, or a Google, Microsoft or Apple account.
- 3.Verify your email and confirm your details.
- 4.Type your question in the message box.
- Do not paste personal data, passwords or confidential work files.
- ChatGPT tells you when you reach a limit. Wait for it to reset or switch to a lighter task.
Open ChatGPTchatgpt.com - 02Free plan with limits
Claude
Anthropic, in the browser
- Runs on
- Any modern web browser, plus desktop and mobile apps
- Account
- A free Claude account (you must be 18 or over)
The Free plan covers chat on web, desktop and mobile, web search, file creation and Artifacts. Usage limits reset on a rolling five-hour window and depend on message length and features used. Paid plans give more usage.
Steps
- 1.Open claude.ai (or see the plans at claude.com/pricing).
- 2.Sign up with your email or Google account and confirm your email.
- 3.Confirm you are 18 or over and accept the terms.
- 4.Type your question in the message box.
- Long conversations and large files use up your limit faster. Start a new chat for a new topic.
- Do not paste personal data or confidential work files.
Open Claudeclaude.com - 03Free with limits
Google Gemini
Google, in the browser
- Runs on
- Any modern web browser, plus Android and iOS apps
- Account
- A free Google account
Free with a Google account, including a Flash model, limited access to the Pro model, image generation, Deep Research and Gems. Paid Google AI plans give higher limits. Some features require you to be 18 or over.
Steps
- 1.Open gemini.google.com.
- 2.Sign in with your Google account.
- 3.Accept the terms the first time you use it.
- 4.Type your question or upload a file in the prompt box.
- Use a personal Google account. Work or school accounts depend on your administrator's settings.
Open Google Geminigemini.google.com
Optional
Useful, not needed to finish the course.
- 04Free
HubSpot Free CRM
HubSpot, in the browser
- Runs on
- Any modern web browser, plus mobile apps
- Account
- A free HubSpot account (no credit card)
Free with no expiry date and no credit card. The free plan includes up to 2 users and 1,000 contacts, contact management, deal pipelines and reporting dashboards. Paid tiers add more features.
Steps
- 1.Open hubspot.com/products/crm and click Get started free.
- 2.Create your account with your email or Google account.
- 3.Answer the short set-up questions about your business.
- 4.Import or add a few test contacts and create a deal pipeline.
- Use made-up test contacts for coursework, not real customer data.
Open HubSpot Free CRMhubspot.com
Checked against each maker's own page on 27 September 2026. Trial lengths and editions change; the maker's page is the final word.
What you walk away with
Your certificate for AI for Digital Marketing and Social Media
Finish the course, pass the final, and this is the document with your name on it.
Verifiable by anyone
Adds to LinkedIn in one click
QR code on the certificate
Names what you can do
A permanent link
Earned, not attended
Learning is free. The certificate is optional.
Add it now and pay only when you have finished the course, or come back for it later. One-off, US$23.99, with a receipt.
Issued by Wartens Ltd (England and Wales, company no. 15262249) through the EDWartens training portal, as a Certificate of Completion for this self-paced course. Sold in India by Wartens Automation Private Limited. It is not a vendor certification, a university award or a CPD-accredited activity, and it does not certify competence on live equipment. Delivered electronically; see the refund policy.
Practise what you learn in the free 3D lab
Technical work is judged on what you can do: wiring, commissioning, finding a fault. Doing a task yourself teaches more than watching it a second time, and a lab lets you try it safely before you meet real equipment. It does not replace working on real hardware.
- Practise safely, so a mistake costs nothing.
- The lab checks your work like a site test, so you know when it is right.
- Free, in your browser, with nothing to install.
Why learn with EDWartens
What you get with this course.
- Free from the first lesson to the final assessment.
- Practice in a free 3D lab in your browser, with nothing to install.
- Video lessons with written notes and a project.
- An optional certificate that anyone can verify online.
FAQ
Common questions
Do I need marketing experience?
No. The course starts from what digital marketers do and the customer journey, and builds up to AI tools and measurement.
Is this Google's Digital Marketing Certificate?
No. It uses lessons Google and HubSpot publish free on YouTube, credited on each module, and neither company is affiliated with EDWartens. EDWartens wrote the notes, practice, project and assessments and issues its own certificate.
Which AI tools do I need?
A free account on ChatGPT, Claude or Gemini is enough. A free HubSpot account is optional for the email and campaign exercises.
Will AI-written content hurt my search rankings?
Not because it is AI-written. Search engines reward helpful, reliable content however it is made, and penalise mass-produced pages made to manipulate rankings. The course shows how to use AI for research and drafts and add the experience that makes a page worth ranking.
How long does the AI for Digital Marketing and Social Media course take?
About 8 hours of video lessons and study across nine modules, plus about 8 hours if you do the optional launch-campaign project. The course plan spreads it over about four weeks, at your own pace.
What will I be able to do after it?
You can plan a small campaign from the funnel to the numbers. You brief AI tools and edit their drafts, and write pages for classic and AI search. You set a target CPA from your margin and run social and email with consent. Then you report results against goals. The project gives you a complete campaign pack to show.
Is the AI for Digital Marketing and Social Media course really free?
Yes. Every module, the notes, the project and the final assessment. The only paid item is the certificate, if you want it.
What certificate does the AI for Digital Marketing and Social Media course give?
An EDWartens Certificate of Completion, issued when you pass the final assessment, with a number anyone can verify on our site. It is not a Google or HubSpot certification.
Do I have to use the lab?
No. The lab is optional practice. You can skip it whenever you like, and it never blocks your progress, the final assessment or your certificate.
Is the lab free?
Yes. Every lab level for this course opens in your browser, free, with nothing to install.
Is the AI for Digital Marketing and Social Media course free in India, and what does the certificate cost?
Yes. Learning costs ₹0 in India: every module, the written notes, the practice tasks and the final assessment, with no card and no trial period. The only paid item is the optional EDWartens Certificate of Completion, ₹499 including GST for this beginner course, paid in rupees through Razorpay, and only if you want it after passing the final assessment.
What topics does the AI for Digital Marketing and Social Media course cover, module by module?
The AI for Digital Marketing and Social Media course has 9 modules. It opens with "What a digital marketer does, and where AI fits", goes through "The customer journey and the marketing funnel", "SEO in the age of AI search", "Social media strategy with AI" and "Measuring what AI-assisted marketing achieves" and ends with "Final Assessment". The full list with minutes is under "What you learn" on this page.
What can I do after the AI for Digital Marketing and Social Media course?
After the AI for Digital Marketing and Social Media course: Map the customer journey and the marketing funnel; Brief AI tools so drafts fit your brand and never invent facts; Write for classic search and AI answers with first-hand experience. These are the practical outcomes the course is written around, and the final assessment of 15 questions checks them.
What software and hardware do I need for the AI for Digital Marketing and Social Media course, and does it cost anything?
For the AI for Digital Marketing and Social Media course, software: A free account on ChatGPT, Claude or Gemini; a free HubSpot account is optional. Nothing to install. Hardware: any computer or phone with a browser. The course itself is free.
Is the AI for Digital Marketing and Social Media course suitable for me, and what level is it?
AI for Digital Marketing and Social Media is rated beginner. Beginner. No marketing background needed; if you already work in marketing, the AI modules will be the new part. It is written for digital marketers, marketing students and business owners, and has 4h 40m of video lessons at your own pace.
Which jobs use the skills from the AI for Digital Marketing and Social Media course?
Skills from the AI for Digital Marketing and Social Media course (for example: map the customer journey and the marketing funnel) are used in digital marketing specialist work. The course gives you practical evidence of the skill; it does not promise a job, and employers decide on experience and interview.
All course factsHide course facts
- Price
- ₹0, free for good. No trial, no card. Comparable classroom training of this length costs about ₹2,999.
- Who it is for
- Digital marketers, marketing students and business owners
- Format
- 9 self-paced modules, 4h 40m of video, written notes, a practice task per module and one final assessment.
- Level
- Beginner. Beginner. No marketing background needed; if you already work in marketing, the AI modules will be the new part.
- Brand
- Vendor-neutral
- Software
- A free account on ChatGPT, Claude or Gemini; a free HubSpot account is optional. Nothing to install.
- Hardware
- Any computer or phone with a browser.
- Certificate
- Optional EDWartens Certificate of Completion, ₹499 inclusive of GST for learners in India, verifiable by code. Not a vendor credential.
- Video lessons by
- Grow with Google, HubSpot, HubSpot Academy, HubSpot AI, HubSpot Marketing (independent creators, credited below)
- Language
- English
- Last updated
- 1 November 2026
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Credits
Who made the video lessons
The video lessons in this course were created by the people below, not by EDWartens. Every lesson streams from its creator's own YouTube channel; EDWartens neither hosts nor sells that footage, and the creators are not affiliated with EDWartens and do not endorse this course. What EDWartens wrote is the study plan, the notes, the practice tasks and the assessments.
- Grow with Googlethe Google Digital Marketing and E-commerce Certificate lessons on the funnel, SEO, search and display ads, social media, email and measurement
- HubSpotthe HubSpot AI lessons on AI content tools, AI email writing, AI search visibility, campaign assistants and talking to your data, published under the HubSpot, HubSpot Academy and HubSpot AI channel names
- HubSpot Marketingshort lessons on marketing trends and using ChatGPT for SEO
If you are one of these creators and would like a lesson removed or credited differently, write to info@edwartens.co.in.