AI for professionals · Free online course

AI for Digital Marketing and Social Media

Digital marketing with AI, from the funnel to the numbers: write content with AI without sounding like everyone else, rank in classic and AI search, run search ads and social with AI help, build email campaigns, and measure what actually pays. Built on Google's and HubSpot's own lessons.

9 modules
4h 40m of video
Beginner
English
₹0, free

AI for Digital Marketing and Social Media course cover

₹0Free for good

Worth ₹2,999 by length and depth against classroom training. It has always been free; that is not a former price.

No card. Checkout takes a minute and gives you a receipt.

Overview

About AI for Digital Marketing and Social Media

AI for Digital Marketing and Social Media is a free, self-paced online course from EDWartens for digital marketers, marketing students and business owners. It has 9 modules and 4h 40m of video lessons by Grow with Google, HubSpot, HubSpot Marketing, with written notes and worked problems, a practical project with a document pack and a 15-question final assessment (pass mark 60%). Learning is free with an account; an optional certificate with a public verification code is issued when you pass. Last updated 27 September 2026.

Who it is for: Digital marketers, marketing students and business owners

This course includes

4h 40m of video lessons
9 modules with written notes and diagrams
One final assessment: 15 questions, pass mark 60%
Ask-an-engineer support from practising engineers
Lifetime access, the course does not expire
Optional verifiable certificate when you finish

Step 1 of 3
Learn the 9 modules
4h 40m of video lessons, written notes and a practice task per module, at your own pace.
Step 2 of 3
Pass the final assessment
15 questions drawn from every module, pass mark 60%, 3 attempts.
Step 3 of 3
Take the certificate, if you want it
Optional, paid once, only if you choose it. The course stays free either way.
See the certificate and its price

A look inside

AI for Digital Marketing and Social Media: Syllabus at a glance — Syllabus at a glance

AI for Digital Marketing and Social Media: What you will be able to do — What you will be able to do

AI for Digital Marketing and Social Media: Tools and credits — Tools and credits

From the lessons

What a digital marketer does, and where AI fits
by Grow with Google
The customer journey and the marketing funnel
by Grow with Google
Writing marketing content with AI
by HubSpot
SEO in the age of AI search
by Grow with Google
Search ads, display and AI keyword research
by Grow with Google
Social media strategy with AI
by Grow with Google

Lesson frames belong to the creators named in the Credits and are shown from YouTube.

What you learn

What you will be able to do

Map a customer journey and the funnel; brief an AI tool and edit its drafts into on-brand content; write for both classic search and AI answers; use AI for keyword research and ad copy and read CTR, CPC, CPA and ROAS; plan a social calendar and an email sequence with consent built in; and report the metrics that matter.

Map the customer journey and the marketing funnel
Brief AI tools so drafts fit your brand and never invent facts
Write for classic search and AI answers with first-hand experience
Calculate CTR, CPC, CPA and ROAS and judge them against margin
Plan a social strategy and calendar before writing posts
Build an email sequence with consent and unsubscribe built in
Judge every campaign against its goal, not its biggest number
Set a target CPA from your margin and check your brand's visibility in AI answers

Syllabus

Course content, module by module

In order, at whatever pace suits you. Each module ends with a practice task that builds on the last.

Modules: 9
Video lessons: 21
Of video: 4h 40m
Final questions: 15

01
What a digital marketer does, and where AI fits
2 lessons · 11m
02
The customer journey and the marketing funnel
1 lesson · 32m
03
Writing marketing content with AI
4 lessons · 35m
04
SEO in the age of AI search
3 lessons · 50m
05
Search ads, display and AI keyword research
2 lessons · 43m
06
Social media strategy with AI
3 lessons · 41m
07
Campaigns and email with AI assistants
3 lessons · 34m
08
Measuring what AI-assisted marketing achieves
2 lessons · 23m
09
Final Assessment
1 lesson · 12m
Final assessment · 15 questions, pass mark 60%

Show all 9 modules

Project

The course project

Optional practice that ends in the kind of job the course prepares you for, with the documents that go with it.

About 8 hours

An AI-assisted launch campaign for a D2C handloom brand: campaign brief, content calendar, AI content rules and results report

Plan, create and measure a four-week launch campaign for a small direct-to-consumer brand using AI where it helps: write the campaign brief with goals and budget, build a content calendar with AI-drafted posts and emails, set the brand's rules for AI content and claims, and report results against the goals with the real metrics. Invented results are fine; the sample pack shows each document for a handloom cotton brand in Izmir, Turkey.

Sample document pack, 4 documents, filled in for the scenario

PlanCampaign brief: summer collection launch
RegisterFour-week content calendar (week 1 extract)
ProcedureNightingale rules for AI-assisted content
ReportLaunch campaign results against targets

Read inside the course and download as a workbook. The project is optional practice, marked when you submit it; the certificate needs only the modules and the final assessment.

Tools

Software, hardware and lessons

Software

A free account on ChatGPT, Claude or Gemini; a free HubSpot account is optional. Nothing to install.

Hardware

Any computer or phone with a browser.

Who it is for

Beginner. No marketing background needed; if you already work in marketing, the AI modules will be the new part.

Video lessons by

Grow with Google
HubSpot
HubSpot Marketing

Independent creators, credited in full under Credits.

Software you need

What to download, where from, what it costs and how to install it. Every link goes to the maker's own site, never a mirror.

Nothing to install

One AI assistant

Any one is enough.

01
ChatGPT
OpenAI, in the browser
Free plan with limits
Runs on
Any modern web browser, plus mobile and desktop apps
Account
A free OpenAI account
The Free plan allows everyday text chats. File uploads, image creation, voice and data analysis have tighter limits than paid plans, and ads may appear in some countries. Paid plans raise the limits.
Show the 4 stepsHide the steps
Steps
1. 1.Open chatgpt.com.
2. 2.Click Sign up and create an account with your email, or a Google, Microsoft or Apple account.
3. 3.Verify your email and confirm your details.
4. 4.Type your question in the message box.
- Do not paste personal data, passwords or confidential work files.
- ChatGPT tells you when you reach a limit. Wait for it to reset or switch to a lighter task.
Open ChatGPTchatgpt.com
02
Claude
Anthropic, in the browser
Free plan with limits
Runs on
Any modern web browser, plus desktop and mobile apps
Account
A free Claude account (you must be 18 or over)
The Free plan covers chat on web, desktop and mobile, web search, file creation and Artifacts. Usage limits reset on a rolling five-hour window and depend on message length and features used. Paid plans give more usage.
Show the 4 stepsHide the steps
Steps
1. 1.Open claude.ai (or see the plans at claude.com/pricing).
2. 2.Sign up with your email or Google account and confirm your email.
3. 3.Confirm you are 18 or over and accept the terms.
4. 4.Type your question in the message box.
- Long conversations and large files use up your limit faster. Start a new chat for a new topic.
- Do not paste personal data or confidential work files.
Open Claudeclaude.com
03
Google Gemini
Google, in the browser
Free with limits
Runs on
Any modern web browser, plus Android and iOS apps
Account
A free Google account
Free with a Google account, including a Flash model, limited access to the Pro model, image generation, Deep Research and Gems. Paid Google AI plans give higher limits. Some features require you to be 18 or over.
Show the 4 stepsHide the steps
Steps
1. 1.Open gemini.google.com.
2. 2.Sign in with your Google account.
3. 3.Accept the terms the first time you use it.
4. 4.Type your question or upload a file in the prompt box.
- Use a personal Google account. Work or school accounts depend on your administrator's settings.
Open Google Geminigemini.google.com

Optional

Useful, not needed to finish the course.

04
HubSpot Free CRM
HubSpot, in the browser
Free
Runs on
Any modern web browser, plus mobile apps
Account
A free HubSpot account (no credit card)
Free with no expiry date and no credit card. The free plan includes up to 2 users and 1,000 contacts, contact management, deal pipelines and reporting dashboards. Paid tiers add more features.
Show the 4 stepsHide the steps
Steps
1. 1.Open hubspot.com/products/crm and click Get started free.
2. 2.Create your account with your email or Google account.
3. 3.Answer the short set-up questions about your business.
4. 4.Import or add a few test contacts and create a deal pipeline.
- Use made-up test contacts for coursework, not real customer data.
Open HubSpot Free CRMhubspot.com

Checked against each maker's own page on 27 September 2026. Trial lengths and editions change; the maker's page is the final word.

What you walk away with

Your certificate for AI for Digital Marketing and Social Media

Finish the course, pass the final, and this is the document with your name on it.

Sample Wartens Certificate of Completion for AI for Digital Marketing and Social Media, issued through the EDWartens training portal — Sample. The issued certificate carries your name, your final score, a unique certificate ID and its own QR code.

Verifiable by anyone
A unique certificate number and a public verification page. A recruiter checks it in ten seconds.
Adds to LinkedIn in one click
Issuer, credential ID and URL prefilled, with 5 matching skills to pin to your profile.
QR code on the certificate
Scans straight to the verification page, so a printed copy proves itself.
Names what you can do
Lists the topics covered, from the customer journey, the funnel and content for each stage to campaign measurement: ctr, cpc, cpa and roas against goals.
A permanent link
Put it on a CV, a portfolio or an application. The URL never changes.
Earned, not attended
Issued only after every module and a final assessment at 60%, with 3 attempts. That is why it stands up.

Learning is free. The certificate is optional.

Add it now and pay only when you have finished the course, or come back for it later. One-off, US$23.99, with a receipt.

Issued by Wartens Ltd (England and Wales, company no. 15262249) through the EDWartens training portal, as a Certificate of Completion for this self-paced course. Sold in India by Wartens Automation Private Limited. It is not a vendor certification, a university award or a CPD-accredited activity, and it does not certify competence on live equipment. Delivered electronically; see the refund policy.

FAQ

Common questions

Do I need marketing experience?

No. The course starts from what digital marketers do and the customer journey, and builds up to AI tools and measurement.

Is this Google's Digital Marketing Certificate?

No. It uses lessons Google and HubSpot publish free on YouTube, credited on each module, and neither company is affiliated with EDWartens. EDWartens wrote the notes, practice, project and assessments and issues its own certificate.

Which AI tools do I need?

A free account on ChatGPT, Claude or Gemini is enough. A free HubSpot account is optional for the email and campaign exercises.

Will AI-written content hurt my search rankings?

Not because it is AI-written. Search engines reward helpful, reliable content however it is made, and penalise mass-produced pages made to manipulate rankings. The course shows how to use AI for research and drafts and add the experience that makes a page worth ranking.

How long does the AI for Digital Marketing and Social Media course take?

About 8 hours of video lessons and study across nine modules, plus about 8 hours if you do the optional launch-campaign project. The course plan spreads it over about four weeks, at your own pace.

What will I be able to do after it?

Plan a small campaign from the funnel to the numbers: brief AI tools and edit their drafts, write pages for classic and AI search, set a target CPA from your margin, run social and email with consent, and report results against goals. The project gives you a complete campaign pack to show.

Is the AI for Digital Marketing and Social Media course really free?

Yes. Every module, the notes, the project and the final assessment. The only paid item is the certificate, if you want it.

What certificate does the AI for Digital Marketing and Social Media course give?

An EDWartens Certificate of Completion, issued when you pass the final assessment, with a number anyone can verify on our site. It is not a Google or HubSpot certification.

Is the AI for Digital Marketing and Social Media course free in India, and what does the certificate cost?

Yes. Learning costs ₹0 in India: every module, the written notes, the practice tasks and the final assessment, with no card and no trial period. The only paid item is the optional EDWartens Certificate of Completion, ₹499 including GST for this beginner course, paid in rupees through Razorpay, and only if you want it after passing the final assessment.

All course facts

Price: ₹0, free for good. No trial, no card. Comparable classroom training of this length costs about ₹2,999.
Who it is for: Digital marketers, marketing students and business owners
Format: 9 self-paced modules, 4h 40m of video, written notes, a practice task per module and one final assessment.
Level: Beginner. Beginner. No marketing background needed; if you already work in marketing, the AI modules will be the new part.
Brand: Vendor-neutral
Software: A free account on ChatGPT, Claude or Gemini; a free HubSpot account is optional. Nothing to install.
Hardware: Any computer or phone with a browser.
Certificate: Optional EDWartens Certificate of Completion, ₹499 inclusive of GST for learners in India, verifiable by code. Not a vendor credential.
Video lessons by: Grow with Google, HubSpot, HubSpot Marketing (independent creators, credited below)
Language: English
Last updated: 27 September 2026

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Credits

Who made the video lessons

The video lessons in this course were created by the people below, not by EDWartens. Every lesson streams from its creator's own YouTube channel; EDWartens neither hosts nor sells that footage, and the creators are not affiliated with EDWartens and do not endorse this course. What EDWartens wrote is the study plan, the notes, the practice tasks and the assessments.

Grow with Googlethe Google Digital Marketing and E-commerce Certificate lessons on the funnel, SEO, search and display ads, social media, email and measurement
HubSpotthe HubSpot AI lessons on AI content tools, AI email writing, AI search visibility, campaign assistants and talking to your data
HubSpot Marketingshort lessons on marketing trends and using ChatGPT for SEO

If you are one of these creators and would like a lesson removed or credited differently, write to info@wartens.com.