Content, ads and listings are among the most common uses of generative AI, and small teams are now expected to produce far more with the same people. The skill that matters is directing AI to produce work that is accurate, on-brand and honest, and knowing where AI-made content needs checking or labelling.
Marketers should start with AI for Digital Marketing, which covers the funnel, SEO for classic and AI search, ads, social and email. Creators and video editors should take AI for Content Creators.
A one-person or family business gets the most from AI for Small Business Owners; agents and brokers from AI for Real Estate Agents, which covers listings, lead follow-up and the advertising rules property marketing has to meet.
- Which course suits a one-person business?
- AI for Small Business Owners. It covers customer messages, posts, simple automation and where to stop.
- Does it cover AI images and video?
- Yes. AI for Content Creators covers scripts, images, voice, video and editing, with the labelling rules platforms now apply.
- Do I need paid AI tools?
- No. Each course says which tools it uses and where a free tier is enough.
- Is it free, and is there a certificate?
- Every lesson, note and assessment is free. The EDWartens certificate is optional and paid, and you can finish without it.